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About Us

My name is Alex. I’m a mom to my 2-year-old son, Jax, who is our world! We are a blue family that loves the small shop community and styling our little boy. We are from Houston, Texas where all of our products are handmade. As a boy mom, I noticed that finding stylish and modern clothes for boys wasn’t easy so I had a dream to create a brand that filled that need! I love designing new styles and choosing prints for our little ones.Thank you for joining in and following my dream!